And now TeenNick’s press release on the movie’s record breaking premiere:
NEW YORK, July 21 /PRNewswire/ — TeenNick’s original two-hour Degrassi TV movie, “The Heat is On” (Monday, July 19, 9 p.m. ET), was a scorcher, setting a new record as the highest-rated and most-watched telecast in the net’s history with 1.2 million total viewers (+21% over the previous record-holder “Degrassi Goes Hollywood,” August 14, 2009 [977,000 P2+]).
“The Heat is On” also ranked as Monday night’s number-one rated telecast on all TV with teens 12-17 (4.2/665,000,+1300%) and females 12-17 (8.0/610,000, +1500%), besting the closest competitor (ABC Family’s The Secret Life of The American Teenager) by +23% and +33% respectively.
TeenNick also scored its most-watched week (7/12/10-7/18/10) ever with total viewers, fueled by the “Every Degrassi Ever” marathon, which posted high double-digit gains with teens 12-17 (+75%) and total viewers (+44%).
“The Heat is On” kicked off season 10 of Degrassi and the series’ six-week prime-time summer event, which features daily telenovela-style premieres every weeknight (Mondays-Thursdays at 9 pm ET now through August 26). Additionally, TeenNick will air a weekly two-hour encore of the week’s past episodes each Friday night (9-11 pm ET).
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OMG ERIN
Whats the heat is on, Is it the same as degrassi takes manhattan ? OR like a bunch of episodes, i dont get teenick, so i dont know
ANSWER PLEASE SOMEONE !
OMG ERIN
Whats the heat is on, Is it the same as degrassi takes manhattan ? OR like a bunch of episodes, i dont get teenick, so i dont know
ANSWER PLEASE SOMEONE !
Yeah its the same thing as DTM. TeenNick is just calling it The Heat is On for some reason
Yeah its the same thing as DTM. TeenNick is just calling it The Heat is On for some reason