If you’ve been paying attention to what WildBrain is doing from a business perspective, you may have noticed that over the past year or so they have been more focused on making their content available through their WildBrain Spark network. WildBrain Spark is a kids and family network on AVOD (advertising-based video on demand i.e. YouTube). Instead of selling content to a streamer or traditional television network, WildBrain is distributing their shows (such as Degrassi) on YouTube and collecting ad revenue.
Continue reading WildBrain’s YouTube Strategy and What it Could Mean for the Future of Degrassi