Categories FFA homophobia

Update: Kodak Takes a Pause in Advertising

Update: Kodak is speaking out, contacting a bunch of us, and confirming what many of us suspected. They were simply taking a pause in advertising this week and will be back next week. That is that.

Update #2: Degrassi made Perez Hilton today at least???

A few right wing news sources are reporting today that Kodak has pulled its ads from Degrassi on TeenNick. This apparently happened after the Florida Family Association began an email campaign to Kodak regarding its sponsorship of Degrassi. The FFA is claiming that Kodak received “thousands of emails” from their supporters. This news comes just days after this article appeared, accusing Degrassi of promoting “irresponsible” behaviour. However, it should be noted that their only “proof” is that they haven’t seen a Kodak ad for Degrassi this past week.

The FFA’s website features an entire page on Degrassi and it’s supposed sins. The language used here is very offensive. According to the organization, “the theme of DeGrassi revolves around Riley Stavros, the high school football team’s first string quarterback and his homosexual lifestyle.” On the website, they list the “irresponsible content” (which mostly focuses on Riley) that they lifted from TeenNick.com. You have to wonder if they even watch Degrassi, seeing as they are simply referring to TeenNick’s website and claiming that Riley is the central character.

When news of this spread today, Degrassi stars and fans were quick to voice their outrage on Twitter:
@Lauren_Collins This is so incredibly sad and disgusting. Thanks for ruining all my Kodak moments with homophobia and fear… http://tinyurl.com/2ufu8h7
@AdamoRuggiero If thats true, 2 words: GROW UP! Gay kids need guidance. And guess what! That could be UR kid. we’re #bornthisway http://tinyurl.com/2ufu8h7
@shenaeSG It’s truly mind boggling how some ppl remain such ignorant,irrational thinkers at this day in age. Kodak makes me sick http://bit.ly/bua0vj

We agree wholeheartedly.
I would take this all with a grain of salt at the moment, seeing as there are very few legit news sources reporting this information. Nonetheless, I know that many of you are furious that Degrassi would be targeted. Sometimes we forget how much hate & ignorance is truly out there. If you want to contact Kodak, you can do so through their website.

6 Comments on “Update: Kodak Takes a Pause in Advertising”

  1. Hi erin-
    Beth from Kodak here. Our new ‘So Kodak’ advertising campaign, featuring Rihanna, Trey Songz, Pitbull and Drake (who–we know!–started his career on Teen Nick), will continue to run on Degrassi. What you’re seeing is a planned pause in our media schedule. We’ll be back on next week, so keep an eye out for us!

    Beth
    Chief Listener at Kodak
    @KodakCL

  2. Hi erin-
    Beth from Kodak here. Our new ‘So Kodak’ advertising campaign, featuring Rihanna, Trey Songz, Pitbull and Drake (who–we know!–started his career on Teen Nick), will continue to run on Degrassi. What you’re seeing is a planned pause in our media schedule. We’ll be back on next week, so keep an eye out for us!

    Beth
    Chief Listener at Kodak
    @KodakCL

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